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FLEX Magazine ENDS

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Joe Roark

 

Industry News: FLEX Magazine to cease publication after April 2018.

Big news in the bodybuilding and fitness industry. FLEX Magazine, the popular hardcore bodybuilding magazine is going to stop being published after 35 years. The final edition will be April 2018.

A letter was sent to subscribers stating that the magazine will end publication in April 2018 and then in May it will be merging with Muscle & Fitness.

This will surely come to a blow for a number of bodybuilding fans that liked to read about the sport.

The magazine was founded in 1983 by Joe Weider and the first edition was published on April, 1983 with Chris Dickerson on the cover.

AMI (American Media Inc.) purchased Joe Weider’s publications in 2002. Joe Weider continued to manage the magazines under AMI’s Weider Publications subsidiary until his death in 2013.

AMI Weider publications suffered another huge blow when Editorial Director Shawn Perine passed away in 2017.

AMI are also owners of the Mr. Olympia Weekend.

 

The letter that was sent to subscribers in full:

Dear Flex Magazine Subscriber;

Thank you for being a subscriber to Flex Magazine. We hope you have enjoyed each issue. Effective with the May issue, Flex will no longer be published. You last issue will be the April issue. However, the good news is that Flex is merging with Muscle & Fitness magazine. Starting with the May 2018 issue – and for the remainder of your subscription – you will receive Muscle & Fitness that incorporates Flex content.

Expect the new Muscle & Fitness to include all the tips and workout programs Flex readers and avid bodybuilders crave, as well as the latest training and nutrition trends, expert interviews, gear, and tech needed to train smarter, build muscle, and sculpt your best physique ever.

If you are also a current subscriber to Muscle & Fitness, your subscription will be automatically extended for your remaining copies of Flex.

Look for your first issue in your mailbox in April.

Thank you.

Flex Magazine

FLEX Magazine

 

The first issue of Flex in 1983 FLEX Magazine

FLEX Magazine

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Joe Roark

I wrote for FLEX for 17 years, so this is very sad for me.

You may recall that FLEX began because Muscle & Fitness was more mainstream fitness and it was deemed that hardcore bodybuilding needed its own magazine, so FLEX was born.

Now, during the 2018 Arnold Sports Festival it is announced that FLEX will be incorporated into Muscle and Fitness.

This leaves Muscular Development as the only hardcore muscle magazine in the mainstream, and one wonders how long it can exist as its pages shrink, its employees wait lengthy periods for pay, and the better writers are jumping ship.

The times, they are a changin'.

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Liam Tweed

Sad news Joe

i subscribe to both and by coincidence they both expire in May

so now its just M&F , Muscular Development and iron Man )if this hasnt died already

so its back to the beginning for M&F itll be a kind of S&H mix

2 things in play

1. the shrinking of the paper based media ....everybody just wants cheap data not hard copy

2. the unpopular profile of hard core bodybuilding , M&F BB articles focus on the physique and classic competitors

data is just information I subscribed to many kindle magazines for years, one day i realised i handnt even read one of them

i still enjoy receiving these in the post

i guess there are less than 3 years left for the pure bodybuilding magazine ...if that

Liam

 

 

 

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Debs Laird

Magazines in many fields are folding up.

As Joe said, times are changing but I don't have to like it. I'll still collect my old pulpy magazines and enjoy their feel, smell, and content.

Edited by Debs Laird
spelling

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Jeff Schanz

May I ask what was so great about this magazine?  

I personally look at it as getting rid of a periodical containing bad examples, not to aspire to.  The models, the supplements, the nutrition, training information, all of it used to be garbage.  Did that change?  These magazines ruined the best years of my life. With all due respect I'm grateful for its end and all those like it.  

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Liam Tweed
4 hours ago, Jeff Schanz said:

May I ask what was so great about this magazine?  

I personally look at it as getting rid of a periodical containing bad examples, not to aspire to.  The models, the supplements, the nutrition, training information, all of it used to be garbage.  Did that change?  These magazines ruined the best years of my life. With all due respect I'm grateful for its end and all those like it.  

Jeff you have provided me with material for many posts looking at all elements of your stated and implied communication

also your passive aggressive posting style 'which pops up all the time

clearly there are so many issues to unpack here

but before we engage we need more information on you as a person

ie some context

let us begin

Q: exactly how did the magazines destroy your life?

please provide sufficient detail to allow us to do the required analysis

LIam

 

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Bill Piche
9 hours ago, Debs Laird said:

Magazines in many fields are folding up.

As Joe said, times are changing but I don't have to like it. I'll still collect my old pulpy magazines and enjoy their feel, smell, and content.

This is happening for sure. Discountmags.com is a site where you can now get most of the magazines out there for dirt cheap.  The Internet killed FLEX magazine.  Before the Internet we only had the magazines for information on contest results, etc.  Now, we have live streams for most contests, etc.  Social media via the Internet has been the weapon of destruction for the magazines.

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Bill Piche
On 3/2/2018 at 8:22 PM, Jeff Schanz said:

May I ask what was so great about this magazine?  

I personally look at it as getting rid of a periodical containing bad examples, not to aspire to.  The models, the supplements, the nutrition, training information, all of it used to be garbage.  Did that change?  These magazines ruined the best years of my life. With all due respect I'm grateful for its end and all those like it.  

Have you looked around the Internet and what is popular on social media?  The popular social Media that dominates today is so much worse than any magazine could ever have done.  It's not even close in fact.  The magazines "damage" so to speak is a fraction of what is now going on. In fact, in a few years it will be a micro fraction compared to the cess pool of misinformation, shysters, people lying, cheats, and deceit out there today that is growing exponentially by the minute.

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Dale Credico

It's the end of an era in some ways. If you look at the interconnected history of Flex, from Your Physique, Muscle Builder, Muscle Power, Muscle Builder/Power . . .
the whole of it . . . that's quite a bit of history!

Far as I'm concerned it would've been real nice if the mission statement hadn't changed from the earlier eras. Just goes to show ya how important the writers of those past eras were, and you were one of 'em, Joe.

Without that long line of publication we never would've had access to the work of Smith, Horvath, Tanny and all the rest of the outstanding authors it's way too easy to forget about now. I don't think we'll see much that matches what was produced over that length of time again.

I'm just glad it was done, no matter that there was some nasty business along the way and all the rest of it.
There was positive input there from a lot of great men and women in the Iron Game.

Edited by Dale Credico
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Debs Laird

Dale you make a good point.

Although I didn't read the Weider mags until I was grown, my interest in weightlifting was fueled from the few Hoffman magazines I had access to as a teen. That impression lasted with me and still does up to today and I'm 61 now. Even after reading about all the fighting and dirty deals behind the scenes, the fact that some of my then-idols were not so perfect, and everything else, I think the overall has been positive.

I feel sorry for the folks that followed some dark paths and suffered and/or died young. It happened to someone I was very close to and still miss today.

Being a "hobbyist" weightlifter has served me pretty well. Sometimes it's better NOT to be a professional I guess...

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Liam Tweed
On 3/3/2018 at 4:22 AM, Jeff Schanz said:

May I ask what was so great about this magazine?  

I personally look at it as getting rid of a periodical containing bad examples, not to aspire to.  The models, the supplements, the nutrition, training information, all of it used to be garbage.  Did that change?  These magazines ruined the best years of my life. With all due respect I'm grateful for its end and all those like it.  

I wanted to address the general issuss applicable to the demise of Flex magazine first and then draft a response to Jeff’s  post as its raises a few interesting issues

1.       The impact of disruptive technology on culture and society

In general humanity has benefited by the recent surge in technological impact on existing industries

an example would be the impact of technology on the music industry

most of us still remember the flat plastic record delivery mechanism , then came the cassette tape a horrible and annoying way to enjoy music , then came a major improvement the CD disc

we all benefited from this step forward , music was now delivered in a clearer and more robust format

the arrival of direct mp3 download and ultimately itunes was a major  leap forward for music consumers , bringing down both cost and speed of delivery , now your favourite music is available immediately at a click of a button and comes with many additional features all benefiting the consumer

there was of course an uproar from the music industry , crying out about the impact of pirating , lower incomes for writers and performers etc ….in the end the change pressure was overwhelming and middleman costs have been substantially cut and both musicians and consumers have benefited greatly

this is an example of technology forcing change and in the change process many lost jobs (music shops, production houses) but at the end we are all better off

the same will apply to all industries….when was the last time you stood in a banking branch queue

so my message here is that change provides many benefits , its inevitable and we should all embrace the change and enjoy the benefits , there should be no looking back with regrets

the demise of the print industry was foreseen by all and its amazing that any print media still exists , proving that not all people will immediately embrace the changes and there will be a steady winding down in most redundant delivery channels

2.       the demise of Flex

Flex offered a digital “magazine” why did they still go under?

Technology brings not just an improvement in the product delivery channel it brings other major societal changes

its here where this magazines management took their eyes off the ball and hastened the brands demise

We now sit with a society where the successful model is built around FREE  product , with revenues 100% from advertising revenue

once the consumer becomes accustomed to accessing whatever INFORMATION they want at zero cost , there was no going back , the value of that product now becomes ZERO

people will never PAY for something that they have been conditioned to receive on demand at no cost.  This is unique to published material  but interesting side issues are emerging

in SA they have just announced free university education , currently qualification is household income below a certain level but im sure this will soon extend to all

now what do you believe becomes of something that is offered for no cost?

its obvious , of course it  soon becomes WORTHLESS

needless to say the quality of that product will steadily go down as resources to feed the hungry system get steadily drained

so we will have many unemployable graduates having questionable skills at best

free services reduce the incentive for investment in that industry so QUALITY becomes irrelevant

the best educators will be drawn into private college ‘s which will produce graduates 1000x better than those produced by our previously well respected institutions now overloaded and run down

my point here being the emergence of unwanted and unexpected outcomes …in this case the rise a VERY elite parallel education industry

back to Flex –

management did not take note the of the overwhelming rise of FREE media , so any model based on payment by consumers was dead before it started

resilience to change , constant environmental scanning (trend identification) and speed to adopt and exploit changes in society and culture is the key to survival

you cannot overinvest in redundant delivery channels but equally in redundant value propositions that does not cater for changing trends and tastes

the original Flex mission statement was to service hard core bodybuilding fans and their mistakes were multiple here

the sport of bodybuilding is not dying but it is rapidly changing , more so than other sports like for example T&F

Running 100m has always been about …well running 100m as fast as possible …..50 years from now humans will still be testing themselves over 100m

so the training and media consumption model will change but the event  itself is literally fixed in time and space

not so for bodybuilding , this is a SUBJECTIVE sport (not really a sport in my mind as no specific skill is required of demonstrated)

BB is judged against what is considered ideal standard for the society that it is embed in

Go and look at the Rxmuscle site and compare the entry numbers in ;

-          mens open (what Flex believed was bodybuilding)

-          mens physique

-          mens classic

-          all the womens events

you will note the the open mens has less then 1/3 of the competitors of either physique or classic

the demise of hard core womens bodybuilding should have sounded the warning bells at Flex magazine

clearly the overall ideal physique standard of this and future society will be demonstrated by the classic bodyweight limit classes

society has spoken a while back and Flex wasn’t listening

also we now have a much wider range of iron game related activities all gaining popularity and drawing young people away from muscle at all costs and with no real functional use (pure hypertrophy )

think cross fit here ….pulling with it Olympic style weightlifting and other related activities

So a feasible rescue plan for flex would have had to involve;

-          dropping the print format entirely , - or including a  free pdf  download as part of the CVP

-          switching entirely to a multi media web based delivery including podcast and video delivery

-          limited reading content , just basic printable information that supports the video presentation

-          daily extensive update

-          access to all previous magazine content

-          extend coverage to the classic and physique categories

-         extend coverage to related sports (crossfit, weightlifting, power lifting etc) - there would be no limit as its just data storage not print

-          extend female content to 60% of content (maybe more) this is the growth area of future bodybuilding

-          drive marketing via social media extensively using instagram

-          Access to all of the above for FREE

Push to increase site hits and start generating revenue from advertising

clinging to the “old ways” =  inevitable  bankruptcy

as much as i am sorry to see the “old Flex “ disappear,  in purely business terms they did this to themselves

M&F is a good mag , it caters for the non- hard core  BB  divisions and general fitness but it to will soon die for those same reasons

and now lets look at the other side of our technological revolution

3.       You get what you pay fpr

One of my work colleagues prides himself  in having an “eye for a bargain” …he negotiates HARD on anything he has to pay for an saves every penny

Recently he had to go in to hospital  for kidney stone removal

he made sure he got the cheapest for surgeon fees and related costs …”no way im paying over medical aid rates , they arnt going the screw me”

needless to say the surgeon stuffed up and 4 hospital visits later and much pain he will now have to have that kidney removed

legal claims for medical negligence have ZERO chance in SA and the only winners are always the lawyers (none work on a % of the claim as they know they will normally lose)

On Friday i had a tooth implant (my 3rd in 20 years) I paid WAY over insurance rates and the cost was a shocker ….however I knew the quality of the surgeon and knew up front that once the money was paid , i could sit back and relax as the work would be 100% professional , and more importantly any complications encountered would be immediately addressed and there would be a low to zero chance of infection or failure. And of course that’s exactly how it went.

My Point……if you pay NOTHING for something what can you really expect to receive?

sadly most humans are too stupid / greedy  to understand this universal and ever applicable principle

Most of my own personal breakthroughs in health and exercise knowledge has come from information that i PAID for

free internet information may provide you with a basic introduction to a subject but my friends if you want to really LEARN about a subject you will ALWAYS have to pay for it

here i use audio books ,real books and publications and journals ……all of this COSTS real MONEY

through these methods I have advanced myself in the area of my own diabetes diagnosis FAR FAR FAR beyond the approaches of even specialist MDs in this condition

by seeking out and sourcing real information supplied by the words best in their fields I find myself at an entirely different level of health , this could never have been achieved using the claptrap available on the internet or in a doctors consulting rooms

so friends  beware YOU GET WHAT YOU PAY FOR

and FINALLY to Jeff s ’post

4.       bad examples, not to aspire to. :

4.1   The models,- media plays an aspirational and inspirational role – its serves up images that they believe their consumers aspire to. In this respect i believe the original flex provided bodybuilders with images aligned with what young trainees wanted to  become , however as society changed less and less readers really wanted to replicate the mass monsters , we knew that these body conditions were misaligned with societies ideals and really viewed them as curiosities , the same as one would look at a super heavy lifter ….not anything one would want to replicate. i do believe that media should continue to inspire its consumers if you look at the cover of the January M&F you will see an image that for me is both inspiring and reasonable for a young trainee to aspire to

4.2  the supplements – no comment here , i have always ignored these , business is business , i don’t buy things because i see an advert never have .

 4.3  the nutrition – the basic diet template being promoted is pretty much aligned to current good health recommendations , if the average person in the US ate along these lines there would be no obesity and much lower chronic disease. The diets presented for the  mass monsters  are overloaded with protein  which i now believe is what is killing the guys rather than the drugs , however its honest , this is how they got big . Remember BB is a sport and sport  IS NOT ABOUT HEALTH , health is a different issue …show me a healthy NFL player

 4.4  training information, - the methods promoted are medium volume (12 – 15  sets)   LOW frequency (one body part a week), some  attention to time between sets . Over training is not going to be a problem with  todays BB of anyone following their programs . There is an occasional high volume article but a 2 x per week for a specific body part is considered ‘” specialisation” with an additional low volume day.

 4.5  The applicability of specific training styles is a matter of OPINION and preference , they all work …the body just adapts to whatever load we place on it OR it just BREAKS down and then you HAVE  to rest so frankly our bodies self- regulate. The kids reading this stuff wont be harmed its way lower in volume then was widely used in the 70s and 80s. Personally I did very well on high volume and so did everyone else in the gym , we all gravitate to our own level anyway

 4.6  all of it used to be garbage.  Did that change- That’s a value judgement , these are driven from individual perspectives based on personality , environment , experience and embedded value frameworks .There are 8 billion humans on the planet , each has their own opinion on a wide range of issues – all are valid in terms of their perceived reality .

 4.7 promoting an unhealthy image / model

the last bike ride i went on was 20 years ago it ended with me trying to stem the flow of blood and brain material pumping out of of my ride partners head (she survived after 6 months of ops)

bike riders die here in SA every month , in my mind it should be banned

motor bike riders have horrific casualties as do many other sports

American football and boxing create an epidemic of disrupted brain functions ,

nobody gives a toss about those sports

the recent deaths in BB while tragic are easily avoided with basic health check and frankly when measured against the general population one would conclude that competitive BB is a very healthy activity ......statistically casualties would be no higher then expected in an untrained population

is it healthy at the top level....HELL NO but its not healthy at the top level of ANY SPORT

young men take up these and like activities to differentiate themselves from the pack ...it is literally "to get the girl" 

a purely evolutionary driver over which they have no control , it would happen Flex or no Flex

when they find out they dont have the genetics and that the girls are more interested in their bank accounts then their muscles they get over it and move on

so no.... Flex did not promote an image any worse than 1000s of other media images (think about the ramp super models).

 

My opinion is that Flex magazine and its like over its many years of existence have provided me with:

 -          information

-          education / ideas

-          inspiration

-          entertainment

 thus they have satisfied all my criteria to earn a space in my world , which is more that many former friends and family members (“trustworthy and supportive” being the additional criteria added here)

 and for fun:

 “These magazines ruined the best years of my life.”

 to be fair to you i know you are just referring to wasted training time and lack of results

 this is an observation taken straight out of a hard gainer magazine editorial its not a unique personal observation  , also pitched for forum impact (congrats it worked you got some 'likes")

 and its your reality so its true for YOU 

 in my case i trained using the Gaspari and Arnold methodology (alternating) high volume , using 20 – 30 sets per body part , 2 x per day AND added addition workouts for power (squats and bench)

 Kim trained this way from day one and made astonishing gains 5 x 10 wide grip chins , 6 pack etc

 I did thrive on this training reaching a level of development that would create a stir if i arrived at a new gym

 so basically i reached my maximum potential and a BB using the techniques in Flex (and then some)

 but that was MY REALITY and therefore VALID FOR ME

 Our ability to apply critical thinking to the information we receive and to listen to our own bodies is part of this process, an inability to do this even at a young age is more of a reflection of the personality type of the trainee than than the training material in a magazine

 so it  depends on your own REALITY when you judge FLEX and its message

 there is no definitive answer to your question

 chose your own reality but don’t for a second decide that your reality applies to everyone else

 that is all

 the end

  

Edited by Liam Tweed
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Joe Roark

:)

Very informative line of reasoning, Liam.

As bodybuilding went from looking trim to looking defined to looking cut to looking ripped to looking shredded, it dropped some followers at each step. Only the extremists are remaining, and they want free stuff.

What will happen at the Arnold Classic when Arnold is gone? The opportunity to see him in person, indeed be close to him for a photo, drives many people (my opinion). It was not the same when Weider was present at his contests. Many young fans did not know his history, so they saw him as some sort of godfather and perhaps winked a thank you to him mentally, but the draw was the bodybuilders- the top level bodybuilders.

FLEX had some wonderful writers, and some good researchers. Vicki Baker, for example, before she came to FLEX proof-read math textbooks. Her mind is brilliant, her method precise.

But then matters relaxed. Someone on staff asked why it was necessary to have me writing my column, and asked about other freelance writers- couldn't anyone on staff do it? Fortunately for me, the powers that be were convinced I had some files which were worth tapping into.

Free stuff. Yup. Look at our forum. We have a small percentage of members donate, but the others are here frequently, perhaps not realizing that were it not for those who pay, nobody would be here. And me writing that sentence will change nothing.

If any of you were the editor of FLEX, what could you have done to stem the exit of the market?

Muscle and Fitness may hang on for a while, and perhaps incorporating FLEX into M&F will increase the longevity. I hope so. I plan to buy it.

I have a gut feeling that the mags may have been more reliable than the Internet in many cases. Now, anyone with ten digits can become an expert. And what do they share- magazine contents from years ago- and so do we. Who is sharing Internet content?

As Emerson said, 'We do what we must, and call it by the best names'.

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John McCarthy

So many years ago an insider told me, "all those in the magazines you admire do not work for a living." they sponge off others to train full time. Free seems to have been the order of business for decades. Jim Murray told me at the Arnold, when he arrived in a driven limo, the crowds reacted like a king was present. So I agree with Joe. The absence of Arnold will cause the competition to slip into the sunset. Rather than passing the magazine empire to his family Joe Weider sold while there was life. I think Joe could see where it was all heading. When thinking of my youth and looking forward to the 23rd of each month when Mr. America and Muscle builder hit the stands for .35 cents each that joy will never be shared with another generation. Sad.

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Dale Credico

Nice in depth reply, Liam! Thanks for taking the time to speak your mind.
I'll have a go at 'er too and spin off it a little.

Improved technology won't necessarily improve the 'quality' of the thing being created. In music, for example, the ease of creating individual signature sounds on any instrument or even with the human voice are now possible with digital sampling and all manner of 'improving' musical sound creation. And the ease of reproducing recorded material has changed enormously. This does have drawbacks. Live performance suffered as a result, and the thin veneer of what appears to be talent can be sold as the real thing, thanks to technology. 

I don't really consider any form of recording or reproducing to be a musical performance. It's a weak echo,  a shadow, the smoke left behind from the fire of the original performance, owing to the lack of the human, let's call it 'spirit' -- in the reproduced, cloned performance. Technology cannot capture that, it can only reproduce the sounds themselves. And we all realize that music is more than just sounds being mirrored, that there is an element that can't be captured or reproduced that's lacking when we listen to a piece of plastic or a series of 1's and 0's coded digitally to reproduce an actual musical performance. It's missing a very important ingredient, no matter the level of technology used to make a copy. It can capture the sound but little of the rapture. To say nothing of the way technology can alter, falsify, and 'improve' the performance itself. The quality of the sound is not necessarily the quality of the performance.

This is all abstract in a sense, I guess, but let's consider one simple example of the differences in the creation/production of a product.

Let's say a blanket. And that can be applied to the difference between the creation of a digital bodybuilding 'magazine' or video channel of today and those old issues of the mags we love.

If a single person spends four to six months hand-weaving a blanket with great care and attention, and makes a conscious effort to put some of their own individual 'soul' into the creation, you will have a very special thing at its completion. A mass produced, machine produced, computer/robotic assisted blanket that's 'created' in the space of less than an hour may appear to be the same thing, but of course it's lacking in so many ways. I don't even think the word 'created' should be applied in this case.

So, to attempt to tie this with the muscle mag situation . . . the magazines of the past had something special behind them. Let's say they had more of a 'human element' in them, regardless of the iffy business dealings that went on around the lightly paid authors who comprised the backbone of those mags. This'll all likely be seen as over-romanticizing the past I suppose. A past that existed before the human soul, the human spirit and human individuality was shoved in the corner to make way for the next blind wave of technology's progress.

Technology. Some gain for humanity, yes, but definitely some loss as well. 

 

 

 

Edited by Dale Credico
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Ed Mines

i doubt many go to see Arnold . i don't think his absence will make any difference at all.

i think fewer than you might expect go to see bodybuilding

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Jeff Schanz
On 3/3/2018 at 5:27 AM, Bill Piche said:

Have you looked around the Internet and what is popular on social media?  The popular social Media that dominates today is so much worse than any magazine could ever have done.  It's not even close in fact.  The magazines "damage" so to speak is a fraction of what is now going on. In fact, in a few years it will be a micro fraction compared to the cess pool of misinformation, shysters, people lying, cheats, and deceit out there today that is growing exponentially by the minute.

No I don't but I believe you.  And it doesn't surprise me.

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peter yates

Steve Gardener has told me that Nick Orton of Bodypower has taken over Flex in the UK and it will continue with the same name.

Peter.

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Dale Credico
On 3/5/2018 at 12:46 PM, Jeff Schanz said:

Have you looked around the Internet and what is popular on social media?

I have. Big mistake!
Just don't bother looking at it . . .
Of course that's what they said about Medusa. And poor ole Lot's wife looking back. On a positive note, there was no shortage of salt in that family's larder.

This lifting stuff that's everywhere now, the berzillion-and-a-half spreadsheet makers, the 'research' crap draining what little individual soul was in the game, the toilet bowl overflowing with supplements, the juice monkeys attempting to look like they're not wandering around foolishly with a hole in their being that can't be filled, the absurdity of the extremists posing as 'heroes' and 'kings'  . . . the monotony of that army of horny pups trying to find their beach body so they can have more monkey-sex . . .

I'm sure we all know the tiresome routine by now.

Man, I'm such an old fart now that I haven't had a workout in a public gym in around two years. It scares me just walking past the big windowed one by the train station on the way to work four times a week. And I keep looking in there! Why!!!

Scary because I'm afraid that these bozos will make me hate lifting and see it as a fool's game.

Just don't look. You'll likely enjoy your lifting a lot more.

Oooh . . . bitter-bitter, eh.

I realize a lot of it was pretty sketchy in previous eras, of course! That's just greed-based financial ambition/fear . . . no new thing. But it sure is picking up speed the last while, just can't wait to hit that cutoff and dive into the abyss. Garsh, I hope there ain't flames down there.

Edited by Dale Credico
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Jeff Schanz
6 hours ago, Dale Credico said:

I have. Big mistake!
Just don't bother looking at it . . .
Of course that's what they said about Medusa. And poor ole Lot's wife looking back. On a positive note, there was no shortage of salt in that family's larder.

This lifting stuff that's everywhere now, the berzillion-and-a-half spreadsheet makers, the 'research' crap draining what little individual soul was in the game, the toilet bowl overflowing with supplements, the juice monkeys attempting to look like they're not wandering around foolishly with a hole in their being that can't be filled, the absurdity of the extremists posing as 'heroes' and 'kings'  . . . the monotony of that army of horny pups trying to find their beach body so they can have more monkey-sex . . .

I'm sure we all know the tiresome routine by now.

Man, I'm such an old fart now that I haven't had a workout in a public gym in around two years. It scares me just walking past the big windowed one by the train station on the way to work four times a week. And I keep looking in there! Why!!!

Scary because I'm afraid that these bozos will make me hate lifting and see it as a fool's game.

Just don't look. You'll likely enjoy your lifting a lot more.

Oooh . . . bitter-bitter, eh.

I realize a lot of it was pretty sketchy in previous eras, of course! That's just greed-based financial ambition/fear . . . no new thing. But it sure is picking up speed the last while, just can't wait to hit that cutoff and dive into the abyss. Garsh, I hope there ain't flames down there.

I'm not into the social media thing overall to include all the cell phone activity, so you could say I'm not part of the crowd.  Fortunately I was older as it started growing so I can see what it's doing.  I wonder what society will be like several decades from now because of it.

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Dale Credico

Good Lord, Jeff, don't tell me you're like me and have never had a cell phone!

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peter yates

Well i am glad to see i am not alone. While i admit technology has its uses and can make life in some instances more convenient, for someone like me who is still somewhere around the early 20th century it confuses the heck out of me. I did not start using a computer until 2007 and only then because my wife and son were fed up of me asking them to look things up.So while the computer has enabled me to stay in contact with friends via email, look up things of interest and visit one or two sites/forums i use it for little else. My phone is used as a phone with the occasional text, no twitter, facebook, Apps or anything else. Even this small amount seems too much at times.Not so easy to live a simple but i do my best.

Peter.

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carl linich

I also do not have a cell phone. I know how to use our computer. Most phone calls,, these days are from robots trying to sell, or steal something from us..

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Liam Tweed
3 hours ago, peter yates said:

Well i am glad to see i am not alone. While i admit technology has its uses and can make life in some instances more convenient, for someone like me who is still somewhere around the early 20th century it confuses the heck out of me. I did not start using a computer until 2007 and only then because my wife and son were fed up of me asking them to look things up.So while the computer has enabled me to stay in contact with friends via email, look up things of interest and visit one or two sites/forums i use it for little else. My phone is used as a phone with the occasional text, no twitter, facebook, Apps or anything else. Even this small amount seems too much at times.Not so easy to live a simple but i do my best.

Peter.

my Doctor once told me

"Liam if you lived in a small village in the mountains you wouldnt need medicine for your blood pressure but you dont ....so im writing you a script that is going to save your life"

it was very difficult for me to accept but he made his point well

complexity has placed many stresses on our bodies that they just wernt designed for

trapped like rats on exercise wheels in cages

and fed a steady diet of irrelevant rubbish  by the media

like i can do anything about the Russians having new nuclear weapons

Liam

 

 

Edited by Liam Tweed

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Dale Credico

I got my first computer in the late '90s and I now am software-savvy for my job, even though I don't have a cell.

The whole of it's just a tool, and the choice is ours, as it is with any tool.

Should I bang myself in the head with this thing or . . .

You know. It's pretty much all crap, this concept of evolution through technology, A.I. and the lot of it. For that matter, the WHOLE concept of human evolution may even be a blunt and blind error based mainly on self aggrandizement and such. We want to believe we're going toward something 'greater' and more 'advanced' when all along it may actually be nothing more than a repetitive period of cycled civilizations and consciously forgotten non-progressions where only the superficial accoutrements have been changed to protect the redundancy of it all.

You know. That ceiling, that cap on our evolution here on earth that's always been present.  
Some thing, something holding us here at this level, no matter the superficial changes we enact.
Oh oh. This might be a scary line of thought.

Edited by Dale Credico

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