Although an accomplished athlete, this young woman makes $millions off her wholesome appearance---not her athletic performance. [And not parading around a stage w/ spray-on tan, high heels, coupled w/ licentious "floozy" poses, consistent w/ a street walker rather than the girl next door. 😜]
SPORTS OF THE TIMES
New Endorsements for College Athletes Resurface an Old Concern: Sex Sells
Female college athletes are making millions thanks to their large social media followings. But some who have fought for equity in women’s sports worry that their brand building is regressive.
Olivia Dunne, a gymnast at Louisiana State, earns over $1 million annually in endorsements. “That is something I’m proud of,” she said, adding that most female athletes will not advance to a pro league after college.Credit...Annie Flanagan for The New York Times
By Kurt Streeter NYTimes
Nov. 8, 2022
Olivia Dunne is a gymnast on Louisiana State’s women’s team.
She was an all-American in her freshman year and made the Southeastern Conference’s honor roll as a sophomore majoring in interdisciplinary studies.
Ahead of the start of her junior season, Dunne is also at the leading edge of a movement shaking the old foundations of college sports: a female student athlete raking in cash thanks to the passage in 2021 of new rules allowing college athletes to sign name, image and likeness, or N.I.L., deals.
Dunne, 20, won’t give specifics on her earnings, which at least one industry analyst projects will top $2 million over the next year.
“Seven figures,” she said. “That is something I’m proud of. Especially since I’m a woman in college sports.” She added: “There are no professional leagues for most women’s sports after college.” .......